The following figures reflect the most recently published tourism economic impact reports available from New York State and regional tourism organizations. Official county-level totals for 2025 and projected 2026 are not yet finalized at the time of publication.
Hudson Valley & NYS Tourism Overview
Tourism Facts & Numbers
• Hudson Valley visitors spent approximately $5.0 billion in 2023, up from $4.6 billion in 2022.
• Preliminary 2024 reporting indicates regional visitor spending of approximately $5.45 billion, reflecting continued growth.
• Tourism remains one of the strongest economic drivers in the region, supporting lodging, restaurants, retail businesses, transportation providers, and attractions.
Ulster County – Approximately $1.12 Billion in Visitor Spending
• Lodging & Accommodations: $625.7M
• Food & Beverage: $234.2M
• Retail and Services: $126.8M
• Transportation: $39M
• Recreation / Entertainment: $20.9M
• Vacation Property / Second Homes: $77.3M
From Most Recent Published Data – 2024
Orange County – Approximately $1.32 Billion in Visitor Spending
These figures represent the latest verified data from state and county tourism economic impact reports.
Tourism Outlook: 2025 & Projected 2026
While finalized county-level spending totals for 2025 and 2026 are not yet available, industry forecasts from state and national tourism agencies project:
• Continued growth in domestic leisure travel through 2026
• Stabilizing and increasing international travel into New York State
• Ongoing tourism investment and marketing expansion statewide
Why This Matters to Your Business
Tourism spending translates directly into customers:
• Overnight stays
• Restaurant visits
• Retail purchases
• Attractions and experiences
• Local transportation usage
Becoming a Shawangunk Wine Trail Tourism Partner positions your business to benefit from both current tourism strength and projected future growth.
Sources:
Empire State Development / I LOVE NEW YORK – Economic Impact of Visitors in New York State (Most Recent Reports Available) Hudson Valley Economic Impact of Visitors Report – Tourism Economics Ulster County Tourism Economic Impact Data – NY State Tourism Industry Association Orange County Tourism Economic Impact Data – NY State Tourism Industry Association U.S. Travel Association Travel Forecast Reports National Travel and Tourism Office Forecasts