Tourism Partner Program

This is a great opportunity to get your business in front of our visitors in 2024. Become one of the Shawangunk Wine Trail’s elite Tourism or Beverage partners! Our exclusive member wineries have become the premier wine and craft beverage destination, attracting over 150,000 visitors annually to the Hudson Valley region. Besides their love of the wine-tasting experience and all the Hudson Valley offers, visitors invariably inquire about local and reputable transportation services for winery tours and special events, area lodging from bed and breakfasts to hotels, and the area’s hottest restaurants and special attractions. Quite simply, we connect your business with these inquiries through our annual program

We offer three different levels to choose from. Learn more about the program by selecting the drop-down menus below or by calling the SWT office at845-256-8456, Monday-Friday from 9 am to 5 pm or emailing us anytime at, click here.

Shawangunk Wine Trail is a 501c6 nonprofit organization consisting of 12 independently owned and operated wineries in Orange and Ulster Counties located within the Mid-Hudson Valley region of New York State. Our primary mission is to cooperatively develop an outstanding wine-producing and tourism

Tourism Partner

Apply Now!

Promote your transportation services, local lodging, restaurants,  farms and attractions in the Hudson Valley area.

Tourism Partner Benefits

Brochure/Map
Our attractive, full color brochure stands out from the rest! Our 4″ x 9″ brochure opens to 16” x 18”, full color spread features our member wineries and tourism partner locations and contact information. We distribute over 120,000 copies of our brochure in over 600 high-traffic locations in 5 states year-round. You’ll find it at visitor centers, cultural attractions, upscale hotels and lodging properties, travel agencies, Amtrak and Metro-North train stations, AAA offices, shopping malls and outlet centers, state government facilities and more.  Distribution includes strategic locations throughout the Hudson Valley and beyond;  information centers along the NYS Thruway, south to the boroughs of NYC, northern New Jersey, the Greater Albany Capital Region and north into the Saratoga Springs region, east into the Berkshires of Massachusetts, North and Eastern Pennsylvania and all of the SWT wineries and everywhere in between, giving this powerful marketing piece an incredible value.

Website
All Tourism Partners are listed by category on GunksWine.com and LocalNYWine.com which receive thousands of unique visitors annually. Our website features our Tourism Partners by category. Our website is desktop, laptop and mobile friendly. It’s where visitors go to plan their trip to the Hudson Valley!

Social Media
We currently manage three platforms, Facebook, Instagram, and X (formerly Twitter), with a combined over 30,000+ dedicated followers.

E-News
Our monthly e-news updates over 12K opt-in subscribers about events happening at our member wineries. Tourism Partner categories are listed in all of our e-news and special announcement emails.

Referrals
Our office receives many calls and emails from people requesting information about transportation, accommodations, restaurants and things to do in the area. We always refer them to our Tourism Partners.

Tourism Partner Levels

Silver, Gold or Associate – whichever level is right for your business and your budget.

Silver Tourism Partner: $350 for 12 Month Membership

Print: Business listing under the appropriate tourism partner category in our brochure includes (3 lines) Name, address, phone/website

Online: Full description of your website, your logo, or photo under the appropriate tourism partner category on our website and link to your website.

Gold Tourism Partner: $500 for 12 Month Membership

Print: Business listing under the appropriate tourism partner category in our brochure includes (3 lines) Name, address, phone/website

Online: Full description of your business, your logo, or photo under the appropriate tourism partner category on our website and link to your website – link to your website in the SWT monthly E-Newsletter and all SWT event e-blasts throughout the year.

Social Media: Shared posts on the SWT Facebook, Instagram & Twitter pages, up to 2 times per year. Shared Stories on the SWT Facebook and Instagram pages up to 4 times per year.

PLUS: 2 FREE Hudson Valley Wine Tasting Passports, $260 value

Associate Tourism Partner: $800 for 12 Month Membership

Print: Full-color advertisement of your business in the SWT Wine Trail Map & Guide (Size 3.75”w x 2.50”h) This option is limited to only 8 print ad spaces – Business listing under the appropriate tourism partner category in our brochure includes (3 lines) Name, address, phone/website. Your business location is also pinned on the map in our brochure.

Online: Full-color digital banner ad featuring your business on the top of the appropriate tourism partner category webpage, linked to your website. Description of your business, your logo or photo, website social media links. Link to your website in our monthly SWT E-Newsletter and all SWT special event e-blasts throughout the year.

Social Media: Shared posts on the SWT Facebook, Instagram & Twitter pages, up to 4 times per year (once per quarter). Shared Stories on the SWT Facebook and Instagram pages up to 6 times per year. (1) Featured reel highlighting your business on Facebook and Instagram. (1) Feature story in our monthly e-newsletter.

PLUS: 4 FREE Hudson Valley Wine Tasting Passports, $520 value

Beverage Partner

Applications accepted until August 31, 2024

A great opportunity for wineries, distilleries, breweries, and cider producers to
take advantage of many valuable marketing opportunities and a step towards potentially becoming an exclusive member of the Shawangunk Wine Trail.

Beverage Partner Requirements

You must be licensed by the NY State Liquor Authority as a Farm or Commercial Winery or Cidery. You must have a fully operating tasting room in the Hudson River Region.

Note: To become a member of the Shawangunk Wine Trail, you must be a Beverage Tourism Partner for one year before applying for full membership. If you qualify, this is the first step in becoming a full time member of the Shawangunk Wine Trail. Contact us for more info.

Beverage Partner Benefits

Brochure/Map: Business listing on the SWT Wine Trail Map & Guide under the SWT Beverage Tourism Partner category. Includes three lines: business name, address, phone/website. Your business location is also pinned on the brochure map. Our attractive, full color brochure stands out from the rest! Our 4″ x 9″ brochure opens to 16” x 18”, full color spread features our member wineries and tourism partner locations and contact information. We distribute over 120,000 copies of our brochure in over 600 high-traffic locations in 5 states year-round. You’ll find it at visitor centers, cultural attractions, upscale hotels and lodging properties, travel agencies, Amtrak and Metro-North train stations, AAA offices, shopping malls and outlet centers, state government facilities and more.  Distribution includes strategic locations throughout the Hudson Valley and beyond;  information centers along the NYS Thruway, south to the boroughs of NYC, northern New Jersey, the Greater Albany Capital Region and north into the Saratoga Springs region, east into the Berkshires of Massachusetts, North and Eastern Pennsylvania and all of the SWT wineries and everywhere in between, giving this powerful marketing piece an incredible value.

Website: Beverage Tourism Partner listing on our website. The page includes a description of your business, logo or photo and link to your website, social media.

Social Media: Shared posts on the SWT Facebook, Instagram & Twitter pages, up to 4 times per year (once per quarter). Shared Stories on the SWT Facebook and Instagram pages up to 6 times per year. 1 Featured reel highlighting your business on Facebook and Instagram.

E-news: Link to your website in our monthly newsletter and in all SWT special event e-blasts throughout the year.

PLUS: 2 FREE Hudson Valley Wine Tasting Passports, $260 value

12 Month Membership is $1,500

Not ready to join or not sure if you qualify to become a Beverage Tourism Partner? Join us as a Tourism Partner.

Join our Partner Program

NOTE: ALL FIELDS ARE REQUIRED